Creative Direction/Design

The Future of Work. A start-up that is transforming the way we freelance.

This was a fantastic project working with a great team. They needed a fresh overhaul of their brand due to their global expansion and new direction of the company. I holistically addressed the logo, colour scheme, artwork, iconography and photography style, focusing on the human element of the product. The concept revolved around an asterisk as a graphic device that allows us to say more about the company. The Y, J and a representation of a simple pencil make up the mark, the pencil being a core device used throughout the history of the brand representing craft and creativity. The brand was simultaneously rolled out into the product, website and app fresh for 2017.

— Company YunoJuno


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