nudj

Creative Direction/Design

A new way to refer jobs to really, really good people.

I’ve recently had the pleasure of working with the team at nudj, focusing on creating a warm, charming and personable brand that reflected the ideals of high quality referrals. Using hand motifs and light expression marks, I created various interpretations of a nudge. This rolled out to an entire visual language with crafted illustrations, patterns and typography. We also spent time creating a refined UI kit for the website and the web-based app.

— Start-up Nudj